Producer
Storytelling is a complex process, and producing strong stories always begins with listening—listening to a client’s needs, goals, and available resources. From there, I develop a plan that brings their story to life in a clear, thoughtful way. This is work I’ve been doing for more than 25 years, and I’ve been fortunate to help tell many compelling stories along the way. I look forward to telling many more.
As a Production Manager, I’m deeply connected to the Bay Area production community. From crews, locations, and talent to animators, graphic designers, and editors, I have access to the right people for each project. I run a tight schedule, manage budgets responsibly, and understand that a calm, well-run set and a happy crew are essential. When those pieces are in place, successful projects follow.
MiRancho tortilla marketing video - robin mortarotti productions (RMP), SF
Robin Mortarotti brought me on board for a great opportunity to work with MiRancho, an artisan tortilla brand proudly made in the Bay Area. From shooting inside the factory to filming in the fields where their ingredients are grown, we were able to tell the story of the MiRancho family and their deep commitment to craft and quality.
The shoot came together beautifully thanks to an outstanding crew—Robin Mortarotti directing, James Lindsey on audio, and Joe Mendoza from Little Giant as our gaffer. It was a collaborative, smooth, and genuinely fun project that captured the heart, history, and authenticity of the MiRancho brand from start to finish.
Kincade and Company - Pivotal Labs Intro Video, SF
Pivotal Labs came to us looking for an introductory video that captured the daily rhythm of their business—the real ins and outs of what it’s like to work there. With Greg Freeman as Director of Photography and a tight, highly skilled crew running multiple camera setups, we were able to capture the energy, pace, and culture that define Pivotal Labs.
The finished piece doesn’t just explain how the company works—it shows how it feels to be there: dynamic, collaborative, and very much alive.
Advertisement for Equil, Luidia - Max Strebel Films, SF
Working with a small, focused crew in a unique San Francisco loft, Max directed a commercial filled with warmth and genuine heart. The client was thrilled—not only with the emotional impact of the piece, but with how effortlessly their product came to life on camera.
The biggest challenge? Finding someone who could write clean, thoughtful copy—a true sign of the times. In the end, the blend of creativity, precision, and collaboration paid off, delivering a spot that resonates both visually and emotionally.
Kaepernick Advertisement - Tupelo Honey Productions, NYC
For this project, we had the rare thrill of featuring one of the Bay Area’s most beloved sports stars behind the wheel of his new Jaguar. Serving as Production Manager, I even had the chance to shut down the Bay Bridge with a rolling stop—my first time doing that, and definitely not something you forget.
Scott Phelps captured the action beautifully from behind the camera, and Julie from Tupelo delivered a knockout edit that tied everything together. What made the project work wasn’t just the talent or the car—it was a team willing to adapt, stay calm, and roll with the madness. In the end, the controlled chaos paid off, and the final piece matched the adrenaline of the experience.
Pivotal Labs Recruitment Video - Kincade & Company, SF
I produced a simple yet highly effective recruiting video for Pivotal. With simplicity, there’s nowhere to hide, so every choice has to be right—and that starts with the crew. DP Eli Adler delivered beautifully precise frames, Conrad Slater handled the technical side flawlessly, and Max Streble shaped the story with a sharp, thoughtful edit.
Working with a team at this level makes the process feel effortless. The result is a clean, engaging piece that communicates Pivotal’s message clearly and does exactly what it’s meant to do.
